SEO Training

Enterprise SEO Training

Excite believes that comprehensive SEO intelligence across all facets of an organization is imperative to developing a long term, successful SEO strategy that delivers results.

Excite exercises a “partnership” mentality with our clients and can provide a comprehensive training program that will help front line employees (IT, marketing) in creating content and web pages. We can also provide high-level training to branding and messaging teams as well as specific product and business units.

Delivery can be comprehensive or topic based, in person or on a conference call; and training materials will be issued. Topics include but are not limited to:

What is SEO? Off page optimization versus in page optimization?
Keeping SEO top of mind when creating new content
The Dynamics of Link Building
SEO workflow and analysis

The ultimate goal of our enterprise search engine optimization training programs is to alleviate long-term, unnecessary costs associated with hiring an SEO firm or consultant. Our experience shows that in some cases, bringing SEO in house versus hiring an agency may be the right strategy.

Contextual Link Building

Many organizations have excellent marcom teams that are well versed in optimizing content on web pages. In this case, building external link authority through contextual link building may be all that is missing.

Contextual link building is the most important element of search engine optimization and to achieve high rankings in the search engines. We use a variety of strategies and tactics to build one way (permanent) links to your web site; where every month we seek to place relevant content about your business posted on blogs and websites with links back to your website. In addition, we amplify those links through social media, social bookmarking and profile creation. Excite! uses advanced tools, a database full of bloggers and industry contacts, and years of experience to pursue an effective link building campaign for your website.